Hometown Holiday
The City of Round Rock partnered with Rhyme & Reason Design to develop a name — Hometown Holiday — a design and a variety of print and digital marketing materials to generate excitement and awareness for the first-annual event in 2016. For 2020, the lights still went up, but with social-distancing protocols and safety precautions in place to slow the spread of COVID. We created at-home offerings of joy via a suite of “de-light-ful” materials like bingo cards, ornament stencils and more.
Client
Round Rock
Project Manager
Scarlett Rosier
Creative Director
Karen McKenzie
Lead Designer
Shea O’Connor